Flavours of London

Putting London’s foodie scene on the map


Conceptual project for quirky souvenir shop ‘We built this city’


Design a souvenir product that creatively represents London.


London’s vibrance and diversity enables communities to experience each other’s cultures through something we all love – good food.

This product enables tourists to experience London’s flavours back home, by combining a traditional British tea caddy with flavour sachets from all the different cuisines on offer, a destination guide and recipe cards.

The packaging concept uses the London tube system to represent the garden in which all the herbs are growing.