Guitar Flow

Getting in the flow through the power of music

CLIENT

Florian Stroppel, Singer/songwriter and my little brother
www.guitar-flow.com

BRIEF

Florian is a singer/songwriter with a mission – to help people find their voice on the guitar and make his online coaching sessions accessible to a wider audience.

CONCEPT

Florian says that playing the guitar as a form of meditation has helped him express his creativity, process his thoughts and emotions and cope better with whatever life throws at him.

Based on the logo, which had already been established, I created visuals that embrace the effect music has on people’s moods and getting into the ‘flow’ of being creative. I storyboarded the website concept and created the website, including content and copy.