TAILORED

Tailoring a stylish typeface

CLIENT

Conceptual work

BRIEF

Develop an experimental typeface.

CONCEPT

Inspired by my love of fashion, I started examining vintage sewing patterns and the craftsmanship and ‘secret language’ that is used in tailoring and making garments.

The typeface I developed is constructed of abstract geometric shapes in fresh bright colours, making creative use of the little symbols found on sewing patterns, defining which items form part of a garment, or in this case, a letter.