the uncommon collective

Supporting different faces to thrive in different spaces


Gerry Anyanwu, founder of “the uncommon collective”

The project offers career advice and mentorship for young people from BAME backgrounds with the aim to make the creative industries more inclusive, diverse and a true reflection of society as a whole.


The brief was to create a courageous identity that is identifiable and inspiring to a Gen Z audience, as well as professionals within the education sector and the creative industries.


The new brand is dynamic and fluid with a contemporary colour scheme and strong visuals that inspire young people to courageously create their own space rather than fitting in a box.