Creative Arrow

Creating a dynamic identity for a life coach

CLIENT

CREATIVE ARROW
Richard Compton, mentor and life coach focusing on mindfulness and sustainable individual growth

BRIEF

The brief was to create a contemporary and dynamic new identity.

CONCEPT

Richard provides personable coaching sessions, focusing on each client’s individual strengths and the fact that we all have our unique talents and concept of success. Throughout the time I have known Richard, I have always admired his boundless energy and enthusiasm, which I felt was important to express within the new brand.

The slogan sums up Richard’s mission and a new dynamic combination mark logo and fresh colour palette convey a sense of calm and reassurance with a friendly, approachable attitude.